Team profile


About Us

At Hanson and Associates, our mission is to help individuals and families achieve their financial goals through customized, holistic planning and education. We believe that financial freedom is attainable for everyone, and we strive to empower our clients to make informed decisions about their money. Our team is dedicated to building long-lasting relationships with our clients, and we prioritize transparency, trust, and accountability in everything we do. We are committed to providing comprehensive financial solutions that are tailored to our clients’ unique needs, while always adhering to the highest standards of professionalism and ethical conduct.

Areas of focus

  • Retirement Planning Strategies
  • Women's Financial Strategies
  • Investments
  • Business Retirement Plans
  • Tax Planning Strategies
  • Estate Planning Strategies
  • Insurance

Awards & recognition

  • Hanson & Associates, Forbes Best-in-State Wealth Management Teams, 2025
  • Craig Hanson, Ameriprise Circle of Success, 2009,2012,2013,2014,2015,2016,2017,2018,2019,2020,2021,2022,2024
  • Hanson & Associates, Ameriprise Client Experience Award, 2021, 2022,2023,2024
  • Craig Hanson, Ameriprise Circle of Success Diamond Ring, 2023
  • Craig Hanson, Ameriprise Ultimate Digital Excellence Award, 2024

Community participation

Our Team volunteering for Habitat for Humanity
Our Team volunteering for Habitat for Humanity

Business member of Downtown Mainstreet, Inc.

La Crosse Chamber of Commerce Member