Our team provides financial experience focused on you and your goals. Together, we offer a breadth of knowledge, specialized advice and ongoing dedication to exceptional service.

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Our advisors

Kevin Donoghue

CFP®, CRPC, CPA

Private Wealth Advisor

CERTIFIED FINANCIAL PLANNER™ practitioner
Learn more about Kevin Donoghue

Patrick Donoghue

MBA, CFP®, CRPC

Private Wealth Advisor

Managing Partner of Heartfire Wealth
Learn more about Patrick Donoghue

Michael Ross

CFP®, CRPC

Financial Advisor

Learn more about Michael Ross


Our team

Samantha Swift

Samantha Swift

Paraplanner

Personal Intro

Samantha, Paraplanner & College Football Aficionado, brings precision and flair to planning, with a side of Seminole spirit—go FSU! When she’s not diving into financials, she’s hanging with her Bahamian rescue pup, Jordie, or binging Schitt’s Creek. A former synchronized swimmer, she blends discipline with grace, both in and out of the office.

Roles & Responsibilities

  • Financial Plans
  • Insurance Analysis
  • Investment Research
  • Client Opportunities
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Nancy Ridenour

Nancy Ridenour

Business Development Specialist

Personal Intro

Nancy, Business Development Specialist & People Person Extraordinaire is energized by people and powered by cookies (seriously—any cookie will do!). Though she once dreamed of Broadway or joining a convent, she now brings charisma and warmth to everything she does. Most at ease at home or enjoying college football, she’s a connector who turns conversations into opportunities with heart.

Roles & Responsibilities

  • Advanced Planning
  • Charitable Giving Strategies
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Laura Passarella

Laura Passarella

Operations Specialist

Personal Intro

Laura, Business Processing Specialist & Squirrel Whisperer, Laura keeps everything running smoothly behind the scenes—and always with love. A New York Native, married for 32 years, a mom to two sons, a dog and 2 cats she balances work and family like a pro. You’ll find her feeding the birds and squirrels daily or soaking up Florida sunshine with her 86-year-old mom.

Roles & Responsibilities

  • Business Processing
  • Transactions & Money Movements
  • Claims Processing
  • Client Account Updates & Workflows
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Jody Craig

Jody Craig

Practice Manager

Personal Intro

4. Jody, Practice Leader & Chaos Coordinator is our Southern-charmed fixer of everything, with a heart as big as her to-do list. A mom of two sons, three bonus daughters and proud rescue-dog mom to Sassy (who lives up to her name). Born in Kentucky, Jody loves gardening, reading detective novels, and spending time outdoors. She even rereads Jane Eyre every Christmas—tradition matters! Bless your heart, darlin’!

Roles & Responsibilities

  • Client Concierge
  • Executive Assistant to Managing Partner
  • Administration & Operations
  • Marketing & Community Outreach
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Kimberly Cerda

Kimberly Cerda

Client Service Manager

Personal Intro

Kim, Client Service Manager & Queen of Cheer, was born to serve and always ready with a smile or a homemade dessert. A 3rd generation Floridian, Kim brings warmth to every client interaction. A cat magnet with six feline friends (who walk on leashes!), she’s also a proud mom of two boys. From throwing office parties to dreaming of Mexico getaways, Kim’s all about heart, home, and happiness.

Roles & Responsibilities

  • Appointment Scheduling
  • Meeting Preperation
  • Client Reception
  • Client Communications
  • Social Media
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